Imagine if you’re in a physical shop. You walk through the automatic doors, and are immediately met with a brick wall. There’s no customer service assistants to help you - they’re out the back in the staff room having a cuppa. Signage is hidden away so you don’t know where everything is. This coupled with elbow-to-elbow , and it’s a headache waiting to happen. Swap this for a digital site - each page is a different aisle, there’s a web chat in place, you have signage in the form of a navigation bar, and the website traffic resembles the people. You don’t want people’s mice to bolt to the red cross because they’re feeling overwhelmed and the loading icon is working overtime, and that’s why UX is so important.

As trees are swiftly swapping green for a rainbow of autumnal hues, digital marketing continues to evolve rapidly, driven by new technologies and shifting consumer behaviours. 

We dived into some of the top trends to keep an eye on as the season progresses:

Digital Marketing is overwhelming. You're a business owner, probably spinning too many plates at once already, and then you're expected to shout about yourself too. But you're not alone. Small Business Owners like you feel like they're drowning in social media, websites, SEO, and everything else they think they should be doing. 

What you must remember, is that marketing is a learning curve, and it's definitely not a one size fits all. But where do you start?

Search Engine Optimisation. It’s not an opportunity to stuff as many words into your website copy like it’s an all-you-can-eat buffet. Whilst having relevant words and phrases in your content will help your website rank higher on different search engines, it is so much more than that.

In the world of digital marketing, optimising your content for search engines is non-negotiable. Effective SEO doesn’t just help you climb the ranks in Google’s search results; it builds your brand's visibility, drives relevant traffic, and keeps users engaged. But with so much SEO advice floating around, where do you start? We’ve broken it down into 10 essential steps to ensure your content hits the mark.

Humans process visuals 60,000 times faster than text. Fact. We’re looking at screens more than ever, which also means we’re consuming more than ever, which makes it so much harder for businesses to cut through the noise. No Creative? The information you’re sharing isn’t getting absorbed as quickly, which might mean you’re losing consumers to competitors.

In the fast-paced world of business, Creative is often seen as a ‘nice-to-have’ rather than a necessity, but here’s why using Creative is the not-so-secret ingredient every business needs.

We know what you’re thinking - shouldn’t we be shouting about how Social Media is an all singing, all dancing, one-stop-shop that can do everything for you? After all, people come to us for help with their Social Media, and it is a large part of the Digital Marketing-scape in the 21st century. But no, we’re going to surprise you. Using Social Media on its own might lead you to feeling like you’re shouting into a bottomless pit - or in Rachel’s case, a migraine.

In today’s crowded marketplace, your brand is more than just a logo or a colour palette. It’s how people perceive your business at every touchpoint. A strong, well-crafted brand builds trust, sets you apart from the competition, and tells your story. 

But where do you start? Let’s dive into some essential branding dos and don’ts to help you shape a memorable identity.

Explore digital marketing strategy; what it is, why it’s important and some ideas for great results. Get in touch for support with your organisation’s digital marketing strategy.

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