Where to start with Digital Marketing?
Digital Marketing is overwhelming. You're a business owner, probably spinning too many plates at once already, and then you're expected to shout about yourself too. But you're not alone. Small Business Owners like you feel like they're drowning in social media, websites, SEO, and everything else they think they should be doing.
What you must remember, is that marketing is a learning curve, and it's definitely not a one size fits all. But where do you start?
Go back to basics
You know your business better than anyone, so it’s time to map it out. You can’t build a Digital Marketing Strategy without knowing the ins and outs of what makes your business, your business. And then once you’ve delved from the shallows to the deep-depths of your company, you need to look at those around you too.
Who are your customers? What do their lives look like? Where do they spend their money? What are their pain points?
What is your business’ vision? What’s important to you? What are your USPs?
Once you’ve sat down and thought about who you are, who your customers are, and who those around you are, you’re ready into everything digital marketing has to offer. BUT it’s important to remember not to do it all at once! Not only will it be harder to measure the success of each of your efforts, but it could be a waste of your time, energy, and money. So slow down, and explore each option before.
Are you consistently posting on social media?
And is it with purpose? Are you reaching people or shouting into a dark void? It’s not about how much you post, it’s about staying consistent and making sure your messaging is consistent too. If you’re struggling with this, it might be time to think about:
A strategy - a digital marketing strategy should be your first port of call. It helps you build a cohesive approach not only across platforms, but across your website, newsletter, and your messaging as a whole.
If your website is working with your or against you - we’ve got a blog explicitly for websites, so head over to there if you want to see how you can improve yours
SEO - Search Engine Optimisation (when done well) helps funnel traffic to your website
Paid Ads - over time - with effective copy and artwork - ads will target your different audiences enabling you
PPC - Pay-per-click campaigns are highly trackable and effective when managed well.
Does your brand represent you?
We’ve said it before, and we’ll say it again for those at the back! Your branding isn’t just a logo. Branding is your:
Tone of voice
Colour palette
Photography and Videography
Fonts and Typeface
Illustration
AND a logo
You want people to know who you are at a glance. One of my favourite brands on social media is Innocent, and I know I’m not alone! What they post isn’t groundbreaking, but it’s both consistent and on brand, which keeps people wanting more.
Ensure your messaging and CTAs are clear
Which P is your post? Is it Promotional, Positioning, or Problem Solving? Not only do these make your life so much easier when generating content, you make sure your customer’s have something to take away from each post.
Remember:
You don’t need to do this all at once. Some brands will establish themselves on social media platforms, before realising they need to get a website to improve their user experience. Whilst others built their website, and then went over to social media so they could shout about what they do more effectively. The world is your oyster, and we’re here to help every step of the way.
Have any questions? Book a discovery call, we’d love to hear from you!
