Pinks Parlour
Industry: Food & Beverage – Artisan Gelato
What we did: Brand Voice Development | Website Redesign |
E-commerce Platform
Scooping Success with a Fresh Online Presence
Partnering with Pinks Parlour to craft a vibrant digital experience that reflects their journey from a beloved local gelato shop to an award-winning brand.
Capturing the essence of Pinks Parlour
Pinks Parlour is more than just an artisan gelato shop - it’s a local institution in Bognor Regis, known for its passion, creativity, and commitment to spreading joy with every scoop. As their brand flourished, they needed a website that could keep up, capturing their unique spirit while providing a seamless e-commerce experience.
When Pinks approached Seaglow Media, they didn’t just want a new website - they wanted a platform that mirrored their growth while staying true to their fun-loving personality. Our challenge was to encapsulate their remarkable journey, from a local favourite to an award-winning brand, in a digital experience that felt unmistakably Pinks.
Our journey began with Georgia from Pinks Parlour, whose enthusiasm for the brand was infectious. Working closely together, we refined the brand voice to balance playfulness with professionalism, ensuring every word resonated with Pinks’ identity.
The redesign wasn’t just about aesthetics - it was about crafting an experience. Inspired by their iconic branding, we developed a visually engaging website that seamlessly blended charm and functionality. Decorative borders, a carefully curated colour palette, and intuitive navigation ensured the site was both visually striking and user-friendly.
A collaborative creative process
The result: A Digital Experience as delightful as Pinks’ Gelato
The final product was more than just a website - it was an extension of the Pinks Parlour brand. From playful copy to an engaging user experience, every element told the evolving story of Pinks while providing a seamless e-commerce platform for customers to enjoy.
Results:
A fresh, dynamic website that reflects Pinks Parlour’s vibrant personality.
A fully integrated e-commerce platform that supports the brand’s growth.
A refined brand voice that engages and enchants visitors.
What Georgia had to say…
The team have developed and launched our new website along with providing marketing support and training.The process has been simple and stress free at every step, with clear communication throughout.
With a combined knowledge of digital marketing, content creation, website design and development the guys at Seaglow are the people we trust with our brand.
Thank you to Rachel and the team, we will certainly be coming back for future projects.
Highly recommend.
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– Georgia Alston, Co-owner, Pinks Parlour
