Claire Antill
Industry: Marketing and Entrepreneurship
What we did: Campaign Strategy | Social Media Planning | Artwork | Copy Creation
Supporting Claire Antill’s Book Launch with a Strategic Digital Campaign
Helping a marketing expert turn her personal journey into a powerful campaign for Not Just Mum.
Turning a Passion into a Movement
Claire Antill is a paid ads expert and a mum who transitioned from the corporate marketing world to running her own business from The_Track in Bognor Regis and the comfort of her home. When she released her debut book, Not Just Mum - an empowering guide for mothers looking to start their own businesses - she turned to Seaglow Media to help bring her message to the right audience.
Having built a strong working relationship with Claire, we understood her vision and the importance of this launch. She needed a campaign that would not only promote the book but also connect with mums who were ready to take the leap into entrepreneurship.
Crafting a Social-First Launch Strategy
We developed a targeted campaign strategy designed to build anticipation in the weeks leading up to the book’s release. Our approach included:
A structured social media plan to maximise engagement.
Creative artwork that reflected the empowering message of the book.
Engaging copy tailored for Instagram, LinkedIn, and Facebook.
Our thoughts
By aligning the campaign across multiple platforms, we ensured Not Just Mum reached the right audience - mums looking for inspiration and guidance in starting their own businesses.
The results:
A cohesive campaign strategy that built momentum pre-launch.
High engagement across social platforms, sparking meaningful conversations.
A strong brand presence that positioned Not Just Mum as a must-read for aspiring female business owners
A Campaign with Impact
Claire’s book launch campaign was more than just a marketing effort - it was a movement. By sharing her own journey and expertise, Claire empowered a community of mothers to step into business ownership with confidence. We’re proud to have played a role in amplifying her message and ensuring Not Just Mum reached the audience it was meant for.
As Claire continues to inspire and grow her business, Seaglow Media remains a trusted partner in supporting her journey.
