Home Wound Care

Launching a new medical brand

Brand, website and social

Brief

Launch a medical brand and build a website that can initially help recruit nurses, offer training and allow patients to book appointments.

Response

The challenge was to design a brand that could work practically, across multiple physical items — things like uniforms, stationery and first aid kits. Branding was then applied to all digital platforms, such as a mobile responsive website, email signature and social channels.

Brand | Website | Social

An alternative version of the Home Wound Care logo. A dark blue background with white copy and a green cross positioned in the centre of the logo.
The Home Wound Care logo on a white background with blue text and a green icon resembling a medical cross in the centre.
A Home Wound Care staff member supporting an elderly lady in the latter's conservatory. The staff member has dark blonde hair and wearing dark blue uniform featuring the company logo. She is getting some equipment out of her black bag.
Examples of the Home Wound Care branding situated on a mobile phone, tablet and footed letter. In primary image is a nurse bandaging an elderly man's forearm.
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